ABOUT

I'm Ike Muna — a creative strategist and artist manager with nine years across music, brand partnerships, and cultural production. I run Life's Not So Bad, a boutique management and creative studio for early-stage independent artists, working between Berlin, London, and East Africa.

Before starting Life's Not So Bad, I spent time in A&R and label operations at NTS Radio, Majestic Casual, and Sincerely Yours — working with artists and labels across the UK, EU, and US. That background shapes how I work now: artist development, brand partnerships, and community-driven strategy that helps artists build careers with some longevity to them.

Recent work includes Trade Winds, a Goethe-Institut funded documentary podcast tracing women musicians along the Indian Ocean corridor, and the Nueva Generaciones campaign with Corona and Hypetrak — artist management across the board, covered by Hypebeast. Before that, Lost Tape Vol.3 for Rhythm Section International, which landed in The Guardian, Dazed, DJ Mag, Mixmag, and BBC Radio 1.

If any of that sounds like what you're looking for, get in touch.